# What is Starlight Growth?

Your SDR as a subscription: the managed service, and how it differs from the software.

Starlight Growth is your SDR as a subscription: a done-for-you sales service where Starlight's team runs the work that creates sales conversations for you. We learn your business, find your best-fit buyers, write outreach in your voice, run every follow-up, triage replies, and put qualified meetings on your calendar. You take the meetings and close.

## Software or Growth?

Starlight is the AI-powered sales platform: you operate it, and it does the heavy lifting. Starlight Growth is the premium managed layer on top: the same engine, operated for you by a dedicated Growth. Same workspace, same data, same booking system. The difference is who runs the machine.

|  | Starlight | Starlight Growth |
| --- | --- | --- |
| Who operates it  | You and your team  | Your Growth  |
| Discovery and targeting  | You review AI suggestions  | Handled for you  |
| Outreach and follow-up  | You approve and manage  | Handled, with your approval gates  |
| Replies and meetings  | You triage  | Triaged and routed to your calendar  |
| What you see  | The full platform  | A calm board: status, meetings, metrics  |
| Price  | Free tier + block plans  | $4,000/month, pause or cancel anytime  |

## What Growth handles

- Business discovery from your website and LinkedIn
- Ideal-customer and targeting strategy
- Account and contact research with verified data
- Personalized outreach written in your voice
- Email and approved LinkedIn campaign management
- Multi-touch follow-up
- Reply monitoring and triage
- Meeting qualification and calendar routing
- Weekly updates and ongoing optimization

## What stays yours

- Your offer, pricing, and the accuracy of claims about your product
- Approving the foundational targeting and messaging before launch
- The sales calls: discovery, demos, proposals, negotiation, closing
- Your sender accounts, calendar availability, and customer relationships
- Timely responses when your Growth needs a decision

> **Info:** Growth works best when you have a clear offer, an identifiable buyer, deal sizes that justify outbound, and someone ready to take the meetings. No honest sales partner can guarantee that strangers will reply or book; what we guarantee is that your outbound is actively managed, thoughtfully targeted, and continuously improved.

Ready to start? See [Getting started with Growth](/growth/getting-started) or visit [the Growth page](/growth).