Starlight vs
Doing it yourself

Every tool you would buy, plus the person to run them, for one monthly price. You never open a sequencer again.

$2,800 a month, no term. Live within 36 hours or a full refund.

We find and reach your best-fit buyers with the tools you already use

See the difference

Where Starlight pulls ahead of Doing it yourself, row by row.

Starlight vs Doing It Yourself with Sales Tools: a feature-by-feature comparison
Feature	Starlight	Doing it yourself
Time to first outreach	Within 36 hours of setup, guaranteed with a full refund	Weeks of setup, list building, and warmup
Who does the work	Starlight, every business day	You, whenever you find the time
Cost	$2,800 a month, everything included	Several tool subscriptions plus your hours
Personalization	Written for each person from research on them	Templates with merge fields, unless you write each one
Follow-up	Multi-touch, on schedule, across email and LinkedIn	Whatever you remember to send
Replies and booking	Handled, with meetings landing on your calendar	Your inbox, your calendar links, your evenings
Reporting	A portal with outcomes and a Friday update	Five dashboards to reconcile
Commitment	Month to month, pause or cancel anytime	Annual plans on most tools

Why Starlight wins

Nothing to set up or operate. Setup takes about twenty minutes, then it is our job.
Outreach written for each person and sent from your own accounts, followed up on schedule.
Live within 36 hours of setup or a full refund.
One fixed price, no per-seat fees, no tool subscriptions, no contracts.

What you'd still do in Doing it yourself

You still build the target lists and keep them clean.
You still write every message, or send the template everyone else sends.
You still watch deliverability, follow up, and remember who said what.

What using it actually looks like

You tell us who you sell to. Starlight does the rest, and shows you the numbers every Friday.

Tell us who you sell to. That's the setup. Your website, your LinkedIn, the accounts we send from, and a short note on who you want to meet. About twenty minutes, then it is our job.

Outreach written in the customer's voice, sent from their own accounts

Sent as you, from your accounts. Email goes from your Gmail or Outlook and LinkedIn messages from your LinkedIn, written for each person, so every reply and every relationship stays yours.

The Friday update: messages sent, people reached, replies, and meetings booked

You'll know if it's working. Meetings land on your calendar with prep notes, your portal shows volumes and outcomes, and every Friday you get a short update with the numbers and what is next.

Live within 36 hours or a full refund.

Every other way of buying business development asks you to pay first and hope: a hire ramps for months, an agency wants a term. Starlight is live within 36 hours of you finishing setup, and if it is not, your first payment is refunded in full, no questions asked.

Fast
Setup takes about twenty minutes. Outreach is running within 36 hours of that, not after a hiring cycle or a kickoff call, or you get a full refund.
Yours
Sent from your own email and LinkedIn, in your voice, to buyers who look like your best customers. Nothing goes out under a vendor's name.
Honest
We never promise a number of meetings. We promise the work is live, actively run, and improved every week, and we refund in full if it is not.

Pause or cancel anytime. No annual plan, no setup fee, no minimum term.

Outreach in the customer's voice, ready to send from their own accounts

36hLive within 36 hours or a full refund

2xLeads, meetings, and customers

$2,800A month, less than half a $60k rep

0Contracts, setup fees, or minimum terms

Why you switch from Doing it yourself

Buying tools feels like progress. It is inventory. A database is not a target list, a sequencer is not a campaign, and a booking link is not a meeting. Somebody still has to do the work, and in a small company that somebody is the person who should be closing.

Starlight is the work. You spend twenty minutes on setup and never open a sequencer. Outreach goes out in your voice from your own accounts, follow-ups happen on schedule, replies get handled, and meetings land on your calendar. Every Friday you see the numbers.

If you enjoy running outbound, keep the tools. If you want the outcome without the Tuesday mornings, sign up. You are live within 36 hours or you get a full refund.

Frequently
asked questions

You can, but you will not need them for outbound. Starlight sends from your own Gmail or Outlook and your own LinkedIn, and meetings book through Starlight's own scheduling. Your CRM and calendar keep working as they do today.

Finish a twenty-minute setup, take the meetings, and reply to the Friday update when you want to steer. Everything between a stranger and a booked call is our job.

Usually, once you count the hours. A modest stack runs a few hundred dollars a month in subscriptions, and the hours to run it are the real cost. Starlight is $2,800 a month with the person included, and you are live within 36 hours or you get a full refund.