Starlight vs
lemlist

Starlight writes the campaign: the people, the research, every line. lemlist hands you a canvas and waits for you to fill it.

Start free See the difference

Free plan, no credit card. Every message waits for your approval.

One prompt searches the web for your best-fit buyers

See the difference

Where Starlight pulls ahead of lemlist, row by row.

Starlight vs lemlist: a feature-by-feature comparison
Feature	Starlight	lemlist
Who picks the leads	The agents, from a plain-English description	You, from the built-in database and filters
Who writes the copy	The agents, per person, from live research	You, with AI assist and personalization tokens
Channels	Email and LinkedIn, via our own Chrome extension	Email, LinkedIn, SMS, WhatsApp, calls
Human review	Review mode or autopilot, per agent	Campaign sends once launched
Quality scoring	Every draft is scored, and weak ones are rewritten	Not offered
Scheduling	Native booking pages and links included	Via integrations
Pricing model	Pay for what you use, with no per-seat fees	Per-user on the multichannel plan
Free tier	Free plan, no card required	14-day trial, no free plan

Why Starlight wins

The agent is the campaign: people, research, copy, timing.
Scored drafts. Weak ones never waste a good account.
Pay for work, not seats. A second teammate does not double the bill.
Free to start, native booking, runnable from Claude.

What you'd still do in lemlist

You still pick every lead and write every step.
Launch means send. There is no judge, no repair, no per-message yes.
Per-user pricing and a 14-day clock. No free plan.

What using it actually looks like

You describe the buyer. Starlight does the rest, and shows you its work.

Starlight's search page, where an ideal customer is described in plain language

Describe the buyer. That's the setup. One sentence about who you're trying to reach. Starlight works out the searches, runs them, and keeps digging once the obvious results run out.

A Starlight contact record showing a match score and the reasoning behind it

Bad-fit prospects never reach you. Everyone is scored against your ideal customer before you see them, with the reasoning shown. You spend your attention on the ones worth having.

Starlight's metrics dashboard with a written summary above the charts

You'll know if it's working. Your numbers come with a plain-English read on what changed and what to do next, instead of a dashboard you have to interpret yourself.

AI outreach you'd put your name on.

The worry with an AI sales agent is simple: what is it saying to people, and would you have said it? Starlight answers that by showing you. Every draft is graded before it reaches you, and the weak ones are rewritten automatically.

Grounded
Every claim traces back to something real about that person or their company. Invented details get caught.
Human
It has to read like you wrote it on a good day, not like a template with the gaps filled in.
On brief
It does what you actually asked for. Ask for a reply and it won't quietly push for a call instead.

What's left takes a few seconds each to approve, edit, or delete. Once an agent has earned it, you can let it send on its own.

Starlight's Messages page showing drafted outreach waiting for review and approval

5xMore replies to cold outreach

3xMore qualified meetings per rep

50%More pipeline per rep in 90 days

5xFaster from first touch to booked

60%Fewer leads lost to slow follow-up

Why you switch from lemlist

A sequencer is what you buy after the hard part is done. The hard part is who and what to say. lemlist leaves both on your calendar and sells you more places to paste the result.

Starlight does the hard part. Agents plan the search, score the fit, research the person, and write the cadence. Email and LinkedIn — the channels that actually book B2B meetings — are enough when the writing is good.

Don't buy a bigger canvas. Buy the campaign. Start free and run the first one tonight.

Frequently
asked questions

Starlight covers the channels that book B2B meetings: email and LinkedIn, via our own Chrome extension. Extra pipes don't write the campaign. Starlight does.

Always. Every draft lands in a review queue where you can edit it, ask the AI to redraft with instructions, or delete it. Nothing sends until you approve, unless you deliberately turn autopilot on for a given agent.

lemlist's multichannel plan is priced per user, with a 14-day trial and no free plan. Starlight has a free plan and no per-seat fee, so a two-person team and a one-person team pay for the work they do rather than the seats they fill.