Sequences
Multi-step automated outreach campaigns with email and LinkedIn.
Sequences let you build multi-step outreach campaigns that automatically send follow-ups over time. Each sequence consists of ordered steps with configurable delays between them.
Creating a Sequence
1. Navigate to Messages and create a new sequence
2. Name your sequence (e.g., "SaaS VP outreach — Q1")
3. Add steps in order — each step defines the channel and timing
Step Types
| Type | Description |
|---|---|
| Sends a personalized email via your connected Gmail or Outlook | |
| LinkedIn Connection | Sends a LinkedIn connection request with a note |
| LinkedIn Message | Sends a LinkedIn direct message |
Setting Delays
Between each step, set a delay in business days. For example:
- Step 1: Email (Day 0)
- Step 2: LinkedIn Connection (Day 2)
- Step 3: Follow-up Email (Day 5)
- Step 4: LinkedIn Message (Day 8)
Delays are counted in business days — weekends and off-hours are skipped automatically.
Enrolling Contacts
Select contacts from your Contacts page and enroll them in a sequence. Starlight will:
- Generate a personalized message for each step and each contact
- Schedule sends during business hours
- Stagger sends so messages don't all go out simultaneously
Monitoring Performance
Track how each sequence is performing:
- How many contacts are enrolled
- Which step each contact is on
- Open and reply rates per step
Reordering Steps
Drag and drop steps to reorder them within a sequence.
Credit Costs
Each email sent through a sequence costs 5 credits. AI-generated drafts for sequence steps cost 10 credits per draft.