Starlight vs
Artisan

Starlight is the AI BDR that shows its work: researched, scored drafts you can start free today. Artisan wants you to buy a black box from sales.

Free plan, no credit card. Every message waits for your approval.

One prompt searches the web for your best-fit buyers

See the difference

Where Starlight pulls ahead of Artisan, row by row.

Starlight vs Artisan: a feature-by-feature comparison
FeatureStarlightArtisan
Autonomy modelAgents draft and send; review mode or autopilotHands-off AI BDR once configured
Email outreachWritten per person and scored by an AI judgeAva writes and sends
LinkedIn outreachConnection requests, DMs, and engagement, via our extensionPrimarily email-centric
Reply handlingUnified inbox with AI-drafted replies you edit and sendAva manages initial replies
SchedulingNative booking pages and linksVia integrations
PricingPay for what you use. Free plan, sign up yourselfQuote-based, sales-led
AI assistant accessRun it from Claude or another AI assistantNot offered

Why Starlight wins

  • The same BDR work, with drafts you would put your name on. The judge kills the weak ones first.
  • Email and LinkedIn, plus AI reply drafts and native booking, in one subscription.
  • Free to start, public pricing, live in minutes.
  • Autopilot when you choose it — not a black box you were never allowed to open.

What you'd still do in Artisan

  • Unread send is the default. You find out what it said after the prospect did.
  • Mostly email. The rest of the motion is still on you.
  • You cannot start today. You wait on a sales cycle.

What using it actually looks like

You describe the buyer. Starlight does the rest, and shows you its work.

Starlight's search page, where an ideal customer is described in plain language

Describe the buyer. That's the setup. One sentence about who you're trying to reach. Starlight works out the searches, runs them, and keeps digging once the obvious results run out.

A Starlight contact record showing a match score and the reasoning behind it

Bad-fit prospects never reach you. Everyone is scored against your ideal customer before you see them, with the reasoning shown. You spend your attention on the ones worth having.

Starlight's metrics dashboard with a written summary above the charts

You'll know if it's working. Your numbers come with a plain-English read on what changed and what to do next, instead of a dashboard you have to interpret yourself.

AI outreach you'd put your name on.

The worry with an AI sales agent is simple: what is it saying to people, and would you have said it? Starlight answers that by showing you. Every draft is graded before it reaches you, and the weak ones are rewritten automatically.

  • Grounded

    Every claim traces back to something real about that person or their company. Invented details get caught.

  • Human

    It has to read like you wrote it on a good day, not like a template with the gaps filled in.

  • On brief

    It does what you actually asked for. Ask for a reply and it won't quietly push for a call instead.

What's left takes a few seconds each to approve, edit, or delete. Once an agent has earned it, you can let it send on its own.

Starlight's Messages page showing drafted outreach waiting for review and approval
5xMore replies to cold outreach
3xMore qualified meetings per rep
50%More pipeline per rep in 90 days
5xFaster from first touch to booked
60%Fewer leads lost to slow follow-up

Why you switch from Artisan

You can have an AI run outbound. The only question is whether you get to see it. Artisan's model is configure once and look away. That is a clean story until a bad line hits a good account.

Starlight runs the same motion and treats your name as the product. Drafts are researched, judged, and repaired before they reach you. Review is seconds, not a second job. Autopilot is a promotion the agent earns, not a leap of faith on day one. LinkedIn, replies, and booking come with it.

Don't buy a digital employee you are not allowed to manage. Start free, read what it writes, then decide how hands-off you want to be.

Read more: How the review queue works·The Chrome extension·Starlight vs 11x

Frequently
asked questions

Starlight. You start free, see every draft, and turn on autopilot when the writing earns it. Artisan asks you to buy unread send from a sales team before you've seen a line.
No. Each agent runs in review mode or on autopilot, your call. Either way Starlight front-loads quality: research-grounded drafts and an AI judge scoring every message.
Starlight sends from your own Gmail or Outlook accounts with warm-up-aware daily limits, staggered business-hours sending in the recipient's timezone, and SPF/DKIM/DMARC surfacing, all designed for personalized 1:1 volume, not bulk blasts.

See what it writes in ten minutes

Start free, describe your ideal customer, and read the sequence an agent comes back with. No credit card, no demo call, nothing to set up.

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