Starlight vs Amplemarket
Amplemarket positions itself as an AI copilot for sales teams: Duo, its AI assistant, helps reps find leads via intent signals, draft messaging, and manage a unified inbox. It is sold to sales orgs: pricing is quote-based, and the product assumes a team of reps working alongside the AI.
Starlight is built for the smallest possible sales team: a founder or a one-to-three-person motion. AI agents run prospecting end to end: natural-language lead search, research-grounded drafting, multi-step email and LinkedIn cadences, reply drafting, and native booking. It's a self-serve free plan with usage-based pricing instead of a sales-led contract.
Feature comparison
| Feature | Starlight | Amplemarket |
|---|---|---|
| Core model | AI agents run the motion; you approve | AI copilot assists human reps |
| Getting started | Self-serve, free plan, no demo required | Sales-led, quote-based pricing |
| Lead discovery | Natural-language ICP search + agent-planned queries | Searcher + intent signals (job changes, hiring) |
| Outreach writing | Per-lead AI drafts, quality-judged before review | Duo copilot drafting |
| Human review | Every message approved before send (autopilot optional) | Rep-driven sending |
| First-party Chrome extension, connection-aware cadences | LinkedIn touches in sequences | |
| Scheduling | Native booking pages included | Meeting workflows via integrations |
| Pricing model | Usage-based credits, no per-seat fees | Per-seat, quote-based |
Where Starlight wins
- Fully autonomous agent runs that source, judge against your ICP, draft, and optionally approve on a schedule, not just copilot suggestions.
- Approval-first by design: nothing sends without your review unless you explicitly enable autopilot.
- Self-serve from a free plan with usage-based credits, no demo call or annual contract to start.
- Native scheduling, MCP access from AI assistants, and a first-party LinkedIn extension in the same subscription.
Where Amplemarket is strong
- Strong intent-signal engine (job changes, hiring, technographics) feeding rep workflows.
- A polished copilot experience (Duo) for teams that want AI assisting human reps rather than replacing workflows.
- Established mid-market customer base, deliverability tooling, and a large content/education library.
Frequently asked questions
Who is Starlight for versus Amplemarket?
Amplemarket is sold to sales teams with reps who want an AI copilot. Starlight is built for founders and small teams who want AI agents to run prospecting end to end while they keep approval over every message. If you have a ten-rep SDR org, evaluate both; if you're one to three people, Starlight was built for you.
Can I try Starlight without talking to sales?
Yes. Starlight has a free plan with monthly credits and no credit card required, so you can sign up and run your first agent in minutes. Amplemarket's pricing is quote-based and typically starts with a demo.
Does Starlight have intent signals like Amplemarket?
Starlight's agents research each lead at draft time, grounding every message in live web research, employment history, and company context. Amplemarket's standing intent-signal feeds (job changes, hiring alerts) are broader; if signal-triggered workflows are your core motion, that's a genuine Amplemarket strength.
Try Starlight free
Free monthly credits, no credit card. Describe your ideal customer and watch an agent build your pipeline.
Start freeCompetitor details reflect public positioning as of 2026-07-20. Spotted something out of date? Let us know.