Starlight vs
11x

Same AI SDR job. Starlight is live in ten minutes on a free plan, and you read every message. 11x sells it like a hire, after a sales cycle.

Start free See the difference

Free plan, no credit card. Every message waits for your approval.

One prompt searches the web for your best-fit buyers

See the difference

Where Starlight pulls ahead of 11x, row by row.

Starlight vs 11x: a feature-by-feature comparison
Feature	Starlight	11x
Target customer	Founders and small teams, self-serve	Enterprise revenue orgs, sales-led
Autonomy model	Review mode or autopilot, per agent	Autonomous only
Message transparency	Every draft visible, with its score	Largely hands-off
Channels	Email and LinkedIn, via our own Chrome extension	Email + LinkedIn via digital workers
Scheduling	Native booking pages included	Meeting booking by Alice
Pricing	Pay for what you use, starting on a free plan	Enterprise contracts
Time to start	Minutes to sign up and run an agent	Sales cycle + onboarding

Why Starlight wins

Minutes to live, free plan, no procurement theater.
You see every draft, with a score.
Usage pricing that scales down. No salary floor.
Drive it from Claude. Send LinkedIn from our extension. Book on a native page.

What you'd still do in 11x

A sales cycle and an implementation before the first send.
Priced like a person. You keep paying when the month is quiet.

What using it actually looks like

You describe the buyer. Starlight does the rest, and shows you its work.

Starlight's search page, where an ideal customer is described in plain language

Describe the buyer. That's the setup. One sentence about who you're trying to reach. Starlight works out the searches, runs them, and keeps digging once the obvious results run out.

A Starlight contact record showing a match score and the reasoning behind it

Bad-fit prospects never reach you. Everyone is scored against your ideal customer before you see them, with the reasoning shown. You spend your attention on the ones worth having.

Starlight's metrics dashboard with a written summary above the charts

You'll know if it's working. Your numbers come with a plain-English read on what changed and what to do next, instead of a dashboard you have to interpret yourself.

AI outreach you'd put your name on.

The worry with an AI sales agent is simple: what is it saying to people, and would you have said it? Starlight answers that by showing you. Every draft is graded before it reaches you, and the weak ones are rewritten automatically.

Grounded
Every claim traces back to something real about that person or their company. Invented details get caught.
Human
It has to read like you wrote it on a good day, not like a template with the gaps filled in.
On brief
It does what you actually asked for. Ask for a reply and it won't quietly push for a call instead.

What's left takes a few seconds each to approve, edit, or delete. Once an agent has earned it, you can let it send on its own.

Starlight's Messages page showing drafted outreach waiting for review and approval

5xMore replies to cold outreach

3xMore qualified meetings per rep

50%More pipeline per rep in 90 days

5xFaster from first touch to booked

60%Fewer leads lost to slow follow-up

Why you switch from 11x

Calling software 'headcount' is how you charge for software like headcount. You should not have to open a requisition to find out if an AI can write a decent first email in your market.

Starlight runs the same loop — source, score, research, draft, follow up, book — as self-serve software. You see the work. You pay for the work. You can stop next month. The first answer arrives this afternoon, not after legal redlines a digital-worker MSA.

Try the motion. If it books meetings, keep going. If it doesn't, you lost an afternoon, not a fiscal year. That is how you buy an AI SDR.

Frequently
asked questions

Yes — and you can start today. Starlight agents find people, score the fit, write email and LinkedIn, follow up, and book meetings. You sign up yourself, and you never sign an enterprise contract to find out if it works.

Yes. Enable autopilot on an agent and it will approve and send passing drafts on its own, gated by the same AI quality judge. Each agent can run in review mode or on autopilot.

Starlight has a free plan, and its paid tiers are priced publicly on the pricing page with no quote required. 11x pricing is enterprise quote-based.