Starlight vs 11x
11x builds 'digital workers,' most prominently Alice, an AI SDR that identifies prospects, personalizes outreach across channels, and books meetings autonomously. It is sold top-down to revenue organizations as headcount replacement, with enterprise contracts to match.
Starlight delivers the same end-to-end motion (sourcing, research, writing, multichannel follow-up, booking) as a self-serve product a founder can start using today. The difference is control: Starlight's agents surface every draft for approval by default, so the outreach that represents you is outreach you've actually seen.
Feature comparison
| Feature | Starlight | 11x |
|---|---|---|
| Target customer | Founders and small teams, self-serve | Enterprise revenue orgs, sales-led |
| Autonomy model | Approve-by-default; autopilot when you're ready | Autonomous by design |
| Message transparency | Every draft visible with a quality score before send | Largely hands-off |
| Channels | Email + LinkedIn (first-party extension) | Email + LinkedIn via digital workers |
| Scheduling | Native booking pages included | Meeting booking by Alice |
| Pricing | Usage-based credits, free plan | Enterprise contracts |
| Time to start | Minutes to sign up and run an agent | Sales cycle + onboarding |
Where Starlight wins
- Self-serve from a free plan, with no enterprise contract and no implementation cycle.
- Approval-first workflow with per-message quality scores, so you can audit exactly what the AI says before it speaks for you.
- Usage-based pricing that scales down as well as up, so you pay for work done, not a digital-worker salary.
- Open access: an MCP server lets you drive Starlight from Claude or any AI assistant, and a first-party Chrome extension handles LinkedIn.
Where 11x is strong
- Full autonomy at enterprise scale: Alice is designed to run pipeline generation with minimal human involvement.
- Multichannel digital workers beyond outbound (e.g. inbound and phone-based agents).
- Enterprise packaging: onboarding, support, and contracts built for large revenue orgs.
Frequently asked questions
Is Starlight an 'AI SDR' like 11x's Alice?
Functionally yes. Starlight agents source leads, judge ICP fit, write personalized multichannel outreach, follow up, and book meetings. The difference is posture: Starlight is self-serve with human approval built into the default workflow, while 11x sells fully autonomous digital workers to enterprises.
Can Starlight run fully autonomously like Alice?
Yes. Enable autopilot on an agent and it will approve and send passing drafts on its own, gated by the same AI quality judge. Most users start with approval mode and graduate agents to autopilot once they trust the output.
What does Starlight cost compared to 11x?
Starlight has a free plan and paid tiers from $12 to $199 per month on usage-based credits, all visible on the pricing page with no quote required. 11x pricing is enterprise quote-based.
Try Starlight free
Free monthly credits, no credit card. Describe your ideal customer and watch an agent build your pipeline.
Start freeCompetitor details reflect public positioning as of 2026-07-20. Spotted something out of date? Let us know.