Metrics
Track your outreach performance with visual analytics.
The Metrics page gives you a complete view of your sales outreach performance through charts, tables, and key statistics.
Key Statistics
At the top of the page, you'll see snapshot metrics:
- Total leads searched — how many prospects you've found
- Active sequences — currently running outreach campaigns
- Messages sent — total outreach delivered
- Reply rate — percentage of messages that got a response
- Conversion rate — leads that moved to Meeting Booked or Converted
- Average response time — how quickly prospects reply
Activity Heatmap
A visual grid showing when your outreach activity is highest. Use this to identify your most active days and times.
Pipeline Breakdown
A pie chart showing how your leads are distributed across the 6 pipeline stages (New, Contacted, Engaged, Responded, Meeting Booked, Converted). Quickly spot bottlenecks in your funnel.
Outbound Funnel
A waterfall chart tracking how leads convert through each stage of your pipeline. See where drop-off happens and optimize your approach.
Trend Chart
A time-series graph showing how your key metrics change over time. Track improvements in reply rates, conversion rates, and other KPIs week over week.
Performance Tables
Detailed tables showing:
- Top performing sequences — which campaigns drive the most replies and conversions
- Top performing channels — email vs. LinkedIn effectiveness
- Message statistics — open rates, click rates, and reply rates by campaign