AI Configuration

Customize how Starlight's AI writes your outreach.

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The AI settings page controls what Starlight draws from when generating messages, replies, and meeting notes. The more context you provide, the more personalized and effective your AI output will be.

Go to Settings → AI to configure these settings. Product and customer-profile settings are shared across your company; sender context and writing samples are individual to you.

Product or Service Description

Describe your product or service, who it's for, and what makes it valuable. This is the primary context the AI uses when drafting outreach.

Good example:

"We sell an AI-powered inventory management platform for mid-market e-commerce brands. We reduce stockouts by 40% and save ops teams 15 hours/week on manual reorder calculations."

Good example (service):

"We provide fractional CFO services for Series A-C startups. We help founders understand their burn rate, prepare for due diligence, and build board-ready financial models."

Bad example:

"We sell software."

Website URL and Scan with AI

Enter your company website and click Scan with AI. Starlight researches your site and fills in your product description, your ideal customer profile, and the fact sheet behind each. One scan fills both cards — you don't need to run it twice.

Fact sheets

Under each card is a fact sheet — a free-form markdown document holding everything the AI should know. It replaced a fixed set of fields in July 2026, because no two businesses have the same facts: software with no integrations shouldn't have to stare at an Integrations field, and a fact that matters to you shouldn't need a slot to live in.

A new workspace starts with suggested ## headings you can rename, reorder, or delete. Use the toolbar for bold, headings, bullets, and links, or write markdown directly; Preview shows how it reads. Lines starting with > are private notes to yourself — Starlight strips them before anything reaches the AI.

Suggested product headings

  • Proof points — verified claims with their source, e.g. "cut ramp time from 6 weeks to 9 days"
  • Value props and capabilities — the outcomes you deliver and the concrete things your product does
  • Differentiators, integrations, security & compliance — how you compare, what you plug into, which certifications you hold
  • Pricing and time to value — so an ask stays coherent with how you actually sell
  • Objections — a common pushback and the answer you give, used when drafting replies
  • Use cases — who hires this, for what job, and the outcome, so the angle matches the recipient's role

Warning

Your fact sheet is the only source of statistics the AI is allowed to state. A number that isn't on it reads as fabricated to the draft-quality reviewer and gets flagged, and a number you add is a number your outreach will assert to a real buyer — so copy each one exactly as it appears on your site, with its link.

Suggested customer headings

  • Buyer personas — one exact job title per bullet, with seniority and department after a dash. Titles are searched verbatim, so use common ones.
  • Industries, company size, revenue, geographies, funding stages — scored against every lead you find
  • Trigger events — timely events at a prospect that make them likely to buy now. These drive signal tracking.
  • Disqualifiers — reasons to skip an otherwise-adjacent account. A lead matching one is scored below 50 no matter how well it fits otherwise.
  • What they use today and tech-stack signals — the status quo you displace, and the tools that indicate a fit

Headings are how Starlight decides what to keep when a particular AI task has limited room: whole sections are kept or dropped in order of relevance to that task, and a section is never cut mid-claim. Sections nearest the top of your sheet survive the tightest budgets, and a heading Starlight doesn't recognize is kept and placed after the ones it does — so inventing your own is safe.

Rescanning replaces both fact sheets, including edits you made by hand, so Starlight asks you to confirm first.

Ideal Customer Profile

Describe the type of prospect you want to reach. Include details like:

  • Role/title — VP of Operations, Head of E-commerce, etc.
  • Company size — 50-500 employees, $10M+ revenue
  • Industry — e-commerce, SaaS, healthcare
  • Pain points — what problems they face that your product or service solves

Sender Context

LinkedIn Profile URL

Provide your LinkedIn URL so the AI can reference your professional background when establishing credibility in outreach. Click Scan with AI to have Starlight research your profile and fill in your background automatically.

Professional Background

Describe your experience, expertise, and role. This helps the AI write messages that sound authentically like you, and find genuine commonalities between you and your prospects.

Writing Samples

Paste 2-3 examples of messages you've written that represent your style. The AI will analyze these to match your writing patterns, sentence structure, and vocabulary.

Tip

Writing samples are the single most effective way to improve AI output quality. Even one good sample makes a significant difference.

Tips for Better AI Output

  • Be specific in your product or service description — generic descriptions produce generic messages
  • Include quantifiable results — "saves 15 hours/week" beats "saves time"
  • Provide writing samples — the AI learns your style from examples
  • Describe pain points in your ICP — helps the AI connect your solution to their problems
  • Fill in proof points and disqualifiers — proof points are what let a draft cite a real number; disqualifiers stop blocks going to leads you'd never sell to

Info

Looking for voice and length controls? Those are chosen per campaign in the Outbound builder when you draft messages, so each campaign can sound the way it needs to.
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